The world of search engine optimization (SEO) is constantly evolving, and 2025 is no exception. From advancements in artificial intelligence to the rise of zero-click searches, the rules of the game are shifting rapidly.

Everyone’s doing it. The need for high-volume, s**t posting using AI is starting to drive me mad; I don’t know how you feel about it. You go onto LinkedIn; every post now feels automated with the same type of communication style - reading like some shitlib CNN/BBC teleprompter.