What Is Website Copywriting?

Website copywriting is the process of writing effective meaningful an d engaging copy for websites, blog posts, landing pages and product pages. Helping convince a visitor to take action and convert to a lead or a customer..

Website Content Strategy

A successful website hinges on a robust content strategy. This involves planning, creation, delivery, and governance of content. Ensuring that content is relevant, engaging, and tailored to your audience's needs not only enhances user experience but also drives traffic and conversion rates. A strategic approach to content can set you apart in a crowded digital landscape, making your website a go-to resource for your target audience.

Sitemaps & Website Content Architecture

Sitemaps and website content architecture are the blueprints of your digital presence. They organise and clarify the structure of your site, ensuring that users and search engines can navigate it effortlessly. A well-designed content architecture enhances usability, improves SEO, and facilitates content discoverability. By meticulously planning your sitemap, you create a foundation for a user-friendly and search engine-friendly website.

SEO Optimised Content

SEO-optimised content is the cornerstone of any digital marketing strategy. By incorporating targeted keywords, creating high-quality content, and adhering to SEO best practices, you can improve your website's visibility and ranking on search engines. This not only attracts more visitors but also increases the likelihood of conversions. SEO-optimised content ensures that your website gets noticed by the right audience at the right time.

Technical SEO Writing

Technical SEO content goes beyond keywords to improve website visibility. It focuses on optimising the backend structure of your site, ensuring it is crawlable and indexable by search engines. This includes optimizing site speed, mobile responsiveness, and URL structure, among others. By enhancing the technical aspects of SEO, you boost your site's performance and search engine ranking, providing a seamless user experience.

Content UX Services

Content UX services focus on creating a seamless and engaging user experience through strategic content placement and design. By understanding user behavior and preferences, these services ensure that content is accessible, readable, and visually appealing. This approach not only retains users but also encourages deeper engagement with your site, leading to increased satisfaction and conversion rates.

Structured Data

Structured data, or Schema, is a powerful SEO tool that communicates the context of your content to search engines in a language they understand. By implementing structured data, you can enhance your website's search results with rich snippets, which improve click-through rates. Structured data helps search engines better understand and index your content, leading to more accurate and visually appealing search results.

Website Copywriting success

Over the years SEO, Content & More have delivered hundreds of campaigns for brands. Our approach is simple, fix-quick wins, build out your sitemap and then invest in content that aims to deliver on your current business goals whether its revenue, customer acquisition or profitability. Have a project? Get in touch.

Website Copywriting Challenge

Liv Technology - WordPress Website Development

Developed the new website for Liv Technology and SEO consulting that helped them build regional awareness. SEO, Content & More worked as advisor to the CEO, taking the business from a small player into a regional industry leader in smart homes. Created content and built-out digital marketing strategy.

300% increase in organic 200% dwell time increase

FieldworkHub - WordPress Website Development

Work alongside founders to improve FieldworkHub website look and feel as was starting to look a little dated. Our project improved the homepage, case studies, technical SEO, website headers and footers which drove a massive increase in pages per visit, engagement and most importantly lead generation.

Pages per session from 2 - 5 300% increase in revenue in 18 months

Sales Confidence - Wix Website Development

Created a unique experience improving on an existing Wix framework. The SEO Content & More team took a relatively basic experience and made it better by talking about the benefits of why B2B sales people should join Sales Confidence - Sales Confidence is now the largest sales community in the world.

0 - 1000 signups in 6 months Campaign 20k unique visits 0 ad-spend 2 weeks

Free Website Copywriting Consultation

Free SEO Audit - 10 mins

Understand where you need to improve your SEO output. Our SEO audits help you understand what's wrong, what can be improved and how you can innovate to drive increased traffic and sales.

Discuss The Copywriting Challenges You Face

What copywriting challenges do you have right now? SEO, Content and More can help you deliver punchy copy on a deadline and help tell your story in a more convincing way.

Copywriting Agency Collaboration - Are we a good fit?

SEO, Content & More are helping businesses across a whole host of industries deliver incredible website experiences. We can plug into your existing marketing team, be your strategic copywriting advisors or manage all your website development needs.

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